Global Marketing Management
by John A. Quelch, Christopher A. Bartlett
ISBN 13: 9780201350623
Format: Paperback (720 pages) Publisher: Prentice Hall Published: 23 Nov 1998
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Transnational Management: Text and Cases in Cross-Border Management
by Christopher A. Bartlett, Paul W. Beamish
ISBN 13: 9781108422437
Format: Hardcover (570 pages) Publisher: Cambridge University Press Published: 01 Mar 2018