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Global Marketing Management Global Marketing Management by John A. Quelch, Christopher A. Bartlett

Global Marketing Management

by John A. Quelch, Christopher A. Bartlett


ISBN 13: 9780201350623

Format: Paperback (720 pages)
Publisher: Prentice Hall
Published: 23 Nov 1998

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Transnational Management: Text and Cases in Cross-Border Management Transnational Management: Text and Cases in Cross-Border Management by Christopher A. Bartlett, Paul W. Beamish

Transnational Management: Text and Cases in Cross-Border Management

by Christopher A. Bartlett, Paul W. Beamish


ISBN 13: 9781108422437

Format: Hardcover (570 pages)
Publisher: Cambridge University Press
Published: 01 Mar 2018

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